Attraction

  • Raise the profile of the Territory as a desirable place to live, work and study by diversifying marketing channels to meet target audience
  • Showcase the Territory as a study destination
  • Focus international attraction strategies on countries with pre-existing established communities in the Territory
  • Introduce a contemporary digital marketing program to reach target audience
  • Develop tactical market entry guides to enhance interaction with targeted countries
  • Continue the delivery of financial incentives to targeted interstate migrants
  • Expand the study tour market.

Last updated: 19 December 2019

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